Laurent Terrijn
Laurent Terrijn

Laurent Terrijn

I’m Laurent Terrijn, an entrepreneur and engineer. I see myself as a systems engineer and business builder: I build the systems businesses run on. On the side, explaining AI has become a passion project.


Why Being Invisible Online Is A Business Problem Now

4 hours ago 4 minute read 0 comments Laurent Terrijn $0.00

A professional I worked with recently — let's call him Marcus — came to me confused. Fifteen years in construction management. Delivered complex projects on time, under budget. References who'd move mountains for him. The kind of person who should b...

AI Tokens Explained: What You're Actually Paying For

8 hours ago 6 minute read 1 comment Laurent Terrijn $0.10

Every AI price and every usage limit comes down to one unit. Here's what it is, where it piles up, and the simple checks I use so the bill never surprises me. You ask a chatbot a quick question and get a quick answer. It feels free. Then one day you...

Why AI Hallucinates and How to Catch It

6 Nov 2026 7 minute read 1 comment Laurent Terrijn $0.29

The model isn’t lying to you. It’s guessing with confidence. This piece explains why that happens and gives you the few-minute catch routine I run before anything written with AI goes out. You ask an AI for a source, a quote or a niche fact, and it...

Why Consistency Beats Talent in the Age of AI Discovery

30 Mar 2026 2 minute read 0 comments Laurent Terrijn $0.06

I've been publishing articles for about a year now. Not because I enjoy writing particularly — I do it because I recognised something that changed my approach to professional visibility. Consistency is the only strategy that compounds. The number...

The Machine-To-Machine Discovery Layer Most Professionals Will Miss Entirely

30 Mar 2026 3 minute read 0 comments Laurent Terrijn $0.06

There is something professionals do not talk about yet. It is too new. Too strange to articulate. But it is happening anyway. It is the moment when an AI system asks another AI system whether you are worth hiring. A partner's AI assistant searche...

You Don't Need to Be Loud — You Need to Be Findable

25 Mar 2026 2 minute read 0 comments Laurent Terrijn $0.08

Most personal branding advice is designed for extroverts who enjoy performing online. Post constantly. Engage aggressively. Build in public. Turn everything into content. Share your morning routine, your failures, your hot takes. I'm not going to te...

Why Your Personal Brand Is Now The Only Professional Asset That Doesn't Depreciate

23 Mar 2026 2 minute read 0 comments Laurent Terrijn $0.00

Skills depreciate. Credentials expire. Networks thin out. These are not pessimistic observations. They are facts. A skill that is valuable today might be commoditised in five years. A credential that signals competence today becomes worthless the mo...

AI As A Personal Branding Tool — What Most Professionals Still Don't See

21 Mar 2026 2 minute read 0 comments Laurent Terrijn $0.01

Most professionals think about AI as a replacement tool. What will it do to my job. What skills will it make obsolete. That question is useful. But it is incomplete. Because AI is also a building tool. Specifically, it is phenomenally useful at the...

Why AI Now Decides Who Gets Discovered — And What You Can Do About It

16 Mar 2026 2 minute read 0 comments Laurent Terrijn $0.01

  A friend of mine runs mobile coffee bars for events. We were talking about her business recently, and she told me something that stopped me mid-conversation: about thirty percent of her new customers now find her through ChatGPT and Google. People...

Your Content Is Your Professional Currency

13 Mar 2026 2 minute read 0 comments Laurent Terrijn $0.04

Every article you write is a deposit in your credibility account. Not just in the moment it's published. Years later, someone will find it. They'll read your thinking on a problem they're facing. That piece of content will influence their decision t...