Entrepreneur. Author. Personal Brand Strategist. 15 years building across three continents. I write about discipline, systems, and the lessons that keep showing up. No theory. Just what works.
30 Mar 2026 2 minute read 0 comments Laurent Terrijn
I've been publishing articles for about a year now. Not because I enjoy writing particularly — I do it because I recognised something that changed my approach to professional visibility. Consistency is the only strategy that compounds. The numbers t...
30 Mar 2026 3 minute read 0 comments Laurent Terrijn
There is something professionals do not talk about yet. It is too new. Too strange to articulate. But it is happening anyway. It is the moment when an AI system asks another AI system whether you are worth hiring. A partner's AI assistant searches f...
25 Mar 2026 2 minute read 0 comments Laurent Terrijn
Most personal branding advice is designed for extroverts who enjoy performing online. Post constantly. Engage aggressively. Build in public. Turn everything into content. Share your morning routine, your failures, your hot takes. I'm not going to te...
23 Mar 2026 2 minute read 0 comments Laurent Terrijn
Skills depreciate. Credentials expire. Networks thin out. These are not pessimistic observations. They are facts. A skill that is valuable today might be commoditised in five years. A credential that signals competence today becomes worthless the mo...
21 Mar 2026 2 minute read 0 comments Laurent Terrijn
Most professionals think about AI as a replacement tool. What will it do to my job. What skills will it make obsolete. That question is useful. But it is incomplete. Because AI is also a building tool. Specifically, it is phenomenally useful at the...
16 Mar 2026 2 minute read 0 comments Laurent Terrijn
A friend of mine runs mobile coffee bars for events. We were talking about her business recently, and she told me something that stopped me mid-conversation: about thirty percent of her new customers now find her through ChatGPT and Google. People...
13 Mar 2026 2 minute read 0 comments Laurent Terrijn
Every article you write is a deposit in your credibility account. Not just in the moment it's published. Years later, someone will find it. They'll read your thinking on a problem they're facing. That piece of content will influence their decision t...
13 Mar 2026 3 minute read 0 comments Laurent Terrijn
The way people find professionals has shifted in a way most people haven't fully noticed yet. For years, search engines shaped discovery. You searched a name. Google returned results. You scrolled, clicked, formed an impression. It was passive disco...
12 Mar 2026 2 minute read 0 comments Laurent Terrijn
Everyone is waiting to feel motivated. They're waiting for the right morning. The right mood. The spark that makes the hard work feel easy. The energy that makes showing up feel effortless. It's a long wait. And while you're waiting, someone else is...
11 Mar 2026 2 minute read 0 comments Laurent Terrijn
I have done most of my business without a contract. Not because I'm naive. Not because I don't understand legal protection. But because if you need a contract to hold someone to what they said — the relationship is already on the wrong foundation. M...
